| Nirma University Journal of Business and Management Studies is devoted to promoting research in business and management studies. A key objective is to equip practising managers and potential ones to make better decisions in their professional lives. It welcomes original research papers dealing with complex business and economic problems relating to trade, industry, finance, foreign direct investment, international trade, entrepreneurship, and family business.
Contents of Vol. 3, Nos.1 & 2, July-December 2008
Articles
Variety-Seeking Behaviour and Brand Trust : An Empirical Study
Sapna Parashar
A.K. Singh
N.D. Syriac
Consumer Involvement and Consumer Decision Making :
A Re-examination of the Relationship in an Emerging Economy
G. Sridhar
K.S. Venu Gopal Rao
Market Oriented Ecosystem at the Indian Base of the Pyramid
Ashwini K. Awasthi
Relationship between FII, Stock Market, and Exchange Rate :
An Empirical Study
Rupal Chowdhary
Shubhangi Jore
Shuchi Sharma
Investment Behaviour and Risk Attitude of Retail Investors in Udaipur
Sanjay Jain
Do Self-Help Groups Address the Socio-Economic Characteristics of Women? Empirical Experience from Rural India
Debadutta Kumar Panda
Case Study
Alcock Cement Pipes & Concrete Works
Brijesh Shah
Dimple Bhatt
C Gopalkrishnan
Book Review
Amartya Sen, The Argumentative Indian
Shivangi Singh
Clive Hamilton, The Freedom Paradox : Towards A Post-Secular Ethics
Natashaa Kaul
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